Ars technica war stories dead space9/15/2023 ![]() We're sitting with the intense-looking executive producer of the title that EA hopes will bring horror back to gaming, and he's telling us about the game's genesis in January 2006. "EA is going to survive whether or not Dead Space does well," Glen Schofield tells us. The trick is convincing a jaded market that EA can do horror well. The publisher thinks it has something special, and so does the team behind the game. That genre, from this company, sounds like a terrible idea-how many times do we need to rescue a deep-space facility from mutants?-which is perhaps why EA has offered previews of Dead Space to a select group of writers. Even more unexpected, one of the them, Dead Space, is a survival horror game set in deep space. Yet something rather unexpected is happening with one of the world's largest game publishers: EA is launching two brand new games, and doing so in a huge way. No one knows this better than EA, a publisher that is no stranger to either strategy. ![]() How risky is it to launch a brand new property in the crowded gaming market? Budgets are only getting larger for big-name titles, the shelves are overflowing with new games, and in most cases it's much less risky to work on a licensed property or a sequel to a known hit. ![]() Reader comments 0 with EA's blind spot: the story behind Dead Space
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